The Biggest Mistake We Make in Patient Engagement
After more than 20 years chasing the holy grail of engagement and behavior change, I finally had a Eureka moment. I believe I've discovered why so [...]
The Silver Tsunami and the Whitespace of AgeTech
Over the next two decades, the United States will reach an unprecedented inflection point poised to reshape healthcare, housing, consumer behavior, and family economics. That shift [...]
The Sound of Silence: What AI Can’t See
In the past week alone, I’ve had not one but two thoughtful healthcare leaders tell me they’re experimenting with AI-generated focus groups. Synthetic personas. Vast datasets [...]
How to Choose Your “Now Market”
In our initial think piece, Healthcare is not a Monolith, we argued that there is no such thing as “the healthcare market.” There are thousands of [...]
The US Healthcare System is not a Monolith
Why Funding ≠ Product-Market Fit ≠ Momentum A round of funding is often equated to mission accomplished. The wire hits your account, your For Immediate Release [...]
Three Keys to Getting a ‘Yes’ from Digital Health Investors
If you’re the founder of a digital health startup, you’ve probably lost sleep over a straightforward, yet nuanced question: “What (in the hell) are investors looking [...]