We are a RELATIONSHIP company. We believe that it’s the relationship people have with themselves, with others, and the world around them that ultimately impacts their health, wellbeing, and happiness. At Bluedoor we specialize in creating, forming, and nurturing relationships with like-minded people and organizations who share our vision and are passionate about making a difference.
- Client Lead
- Production Coordinator
- Business Analyst / Market Researcher
- Digital Marketing Specialists
- Designers (print, web, etc.
- Editors and writers
- Developers (WordPress, Magenta, Webflow, Hubspot, etc.)
Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets. He has previously worked in senior management roles for global brands including Vodafone and Harrods, and has led creative agencies in Tokyo and London. For the last 12 years he has specialized in the health sector, leading branding and consumer product innovation projects for organizations including US healthcare giant Humana, global telehealth-care company Tunstall, and major US health systems. Lee is an expert in consumer engagement and behavior change marketing, and pioneered population health management strategies in the UK’s NHS. In addition to co-founding Bluedoor, he is a Co-founder and Fellow of The Institute of Healthcare Design Thinking. Lee holds a BA and MA in Oriental Studies from Cambridge University, UK.
Michael is a passionate healthcare executive turned digital health evangelist and entrepreneur. In addition to co-founding Bluedoor, Michael has served as Entrepreneur-in-Residence for the Center for Health Innovation at the University of North Carolina at Chapel Hill, where he has designed and developed their Digital Health Program in support of UNC’s Digital Transformation strategy. Prior to Bluedoor and UNC, Michael was Co-founder and COO of Digital Therapy, a cognitive computing platform powered by IBM Watson in the behavioral health space. His previous leadership roles include Vice Chair of Administration for the Department of Medicine at the University of Miami Health System, engineering a $15 million turnaround within his first year; and Director of Clinical Operations for UNC Health Care’s specialty ambulatory clinics where continued growth and expansion were achieved. Michael also held several leadership roles at UCLA Health within various clinical departments. He has a BSc in Neuroscience from Tulane University in New Orleans and an MBA from Elon University in North Carolina.
Cindy Hallberlin is a seasoned senior executive with extensive experience in Board governance for both nonprofit and for-profit organizations. She began her career as National Program Manager for the award-winning REDRESS employment mediation program at the US Postal Service. Her career continued as an employment attorney at Sidley Austin LLP before becoming Chief Ethics and Compliance Officer at US Foods following a billion-dollar fraud. She then entered the non-profit world becoming the CEO of Good 360, the Chief Operating Officer of the American Diabetes Association, and the COO of Easterseals. Cindy serves as Board Chair of Move This World (social and emotional learning) and the Asylum Seekers Assistance Project. She also serves on the board of Unlocking Potential (promoting leadership for community problems) and the advisory board of Bluedoor Group. Previously she has served as the Board Chair and a board member of Dance Place as well as on the boards of InterAction and the Institute for Conflict Transformation.
Kevin is our odd Southern duck, a designer with an MBA, who has spent over two decades engaging people through creative strategy and design solutions. He has worked for Fortune 100 companies, startups, universities, healthcare institutions, financial services, aerospace, and the military. His broad background speaks to time spent in roles ranging from designer to account manager to strategist to Chief Creative Officer. In being a creative leader, Kevin enjoys pulling new ideas from fertile minds, mentoring, guiding teams to better solutions, pushing for more exuberant thoughts, and honing the importance of quality work. That’s what Kevin does well, he pushes beyond the normal with a passion for meaningful creativity and branding.
James is a senior healthcare professional specializing in operations management and program development. He has a B.S. in Industrial Engineering, a Master’s in Leadership, and a Lean Healthcare Certification. James is passionate about empowering individuals, teams, and organizations to be their best and create unparalleled value for their customers.
Donald has three decades of healthcare business development success providing management services, strategic insight, product propositions, and go-to-market strategies to employers and clients including Wyeth, Pfizer, Amgen, BMS, RediClinic, Revolution Health, Medscape, and WebMD. He has led/participated in transformative, technology-driven initiatives that have influenced the seamless system of patient care, electronic medical information, patient and provider education, and provider accreditation.
Emerson has 17 years of experience architecting and implementing cutting-edge technology solutions across the marketplace. His experience covers the spectrum of technical leadership from early-stage technology research and development in venture-backed start-ups to enterprise-wide projects in major corporations. Emerson has been instrumental in designing and building cutting-edge technology platforms that drive business value, efficiency, and best-in-class performance across the life science and healthcare sector. He has played key roles in long-term strategic visioning and focuses on technology roadmaps that allow rapid, iterative improvement and delivery of value while incorporating the flexibility to adapt to evolving needs and use cases. Emerson has spoken frequently on software design and architecture best practices and the role and impact of emerging technology in the healthcare sector. He advises numerous early-stage organizations on technical strategy.
For over a decade, Rosie has been solving creative conundrums in the healthcare and nonprofit sectors. Currently based in Chattanooga, TN, she cut her creative teeth at The University of Cincinnati’s prestigious College of Design, Architecture, Art, and Planning. Specializing in branding and publication design, she’s had the pleasure of collaborating with a range of clients, from national healthcare systems to local social justice initiatives. Problem-solving is her passion and typography is her most treasured topic. Whether she is working with a startup that is discovering their voice or a mature organization that is in need of an evolution, Rosie crafts heroic solutions that connect, uplift, and inspire. She believes deeply in the transformative power of design and its ability to facilitate positive change.
Margaret Craig is a client lead with more than ten years of professional marketing experience. She’s a strategic partner for her clients and is a producer of award-winning, customized campaigns across digital, advertising, video and content spaces. With an eye for detail and a commitment to her clients, she is a creative problem-solver and consistently delivers polished work for global accounts. A native Tar Heel, she is a graduate of the University of North Carolina at Chapel Hill and holds a Bachelor of Arts in Journalism and Mass Communication with a focus in advertising. She currently lives in Decatur, GA with her husband and daughter.
How do you solve a problem like Mari(a)? Creativity, of course! With 10+ years of experience as a digital content strategist with several agencies, she’s had the opportunity to hone her skills in a variety of disciplines when it comes to online marketing. A graduate of the University of Tennessee in Knoxville, TN and the Rel Maples Institute for Culinary Arts, she’s passionate about creating — whether it be a social media marketing campaign or her new favorite sandwich! She is based in Chattanooga, TN with her two kiddos and her high-school-sweetheart-turned-husband. She’s thrilled to be part of the Bluedoor Group team!
With over a decade of professional writing experience, Natalie has created content that spans many industries and topics: healthcare, parenting, insurance, and digital marketing, to name a few. Her writing has appeared online at Giddy and NOOGAToday, as well as in print in Today’s Hotelier magazine. Natalie is a Chicago native but currently lives in Ringgold, GA with her husband and their three kids. In her free time, she enjoys binge-watching T.V. shows, reading (a LOT), and fighting for social justice.