We are a RELATIONSHIP company. We believe that it’s the relationship people have with themselves, with others, and the world around them that ultimately impacts their health, wellbeing, and happiness. At Bluedoor we specialize in creating, forming, and nurturing relationships with like-minded people and organizations who share our vision and are passionate about making a difference.

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Open Positions

 

Lee Phillips

Lee Phillips

Founding Partner

Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets. He has previously worked in senior management roles for global brands including Vodafone and Harrods, and has led creative agencies in Tokyo and London. For the last 12 years he has specialized in the health sector, leading branding and consumer product innovation projects for organizations including US healthcare giant Humana, global telehealth-care company Tunstall, and major US health systems. Lee is an expert in consumer engagement and behavior change marketing, and pioneered population health management strategies in the UK’s NHS. In addition to co-founding Bluedoor, he is a Co-founder and Fellow of The Institute of Healthcare Design Thinking. Lee holds a BA and MA in Oriental Studies from Cambridge University, UK.

Michael Levy

Michael Levy

Founding Partner

Michael is a passionate healthcare executive turned digital health evangelist and entrepreneur. In addition to co-founding Bluedoor, Michael has served as Entrepreneur-in-Residence for the Center for Health Innovation at the University of North Carolina at Chapel Hill, where he has designed and developed their Digital Health Program in support of UNC’s Digital Transformation strategy. Prior to Bluedoor and UNC, Michael was Co-founder and COO of Digital Therapy, a cognitive computing platform powered by IBM Watson in the behavioral health space. His previous leadership roles include Vice Chair of Administration for the Department of Medicine at the University of Miami Health System, engineering a $15 million turnaround within his first year; and Director of Clinical Operations for UNC Health Care’s specialty ambulatory clinics where continued growth and expansion were achieved. Michael also held several leadership roles at UCLA Health within various clinical departments. He has a BSc in Neuroscience from Tulane University in New Orleans and an MBA from Elon University in North Carolina.

Cindy Hallberlin

Cindy Hallberlin

Senior Partner

Cindy Hallberlin is a seasoned senior executive with extensive experience in Board governance for both nonprofit and for-profit organizations. She began her career as National Program Manager for the award-winning REDRESS employment mediation program at the US Postal Service. Her career continued as an employment attorney at Sidley Austin LLP before becoming Chief Ethics and Compliance Officer at US Foods following a billion-dollar fraud. She then entered the non-profit world becoming the CEO of Good 360, the Chief Operating Officer of the American Diabetes Association, and the COO of Easterseals. Cindy serves as Board Chair of Move This World (social and emotional learning) and the Asylum Seekers Assistance Project. She also serves on the board of Unlocking Potential (promoting leadership for community problems) and the advisory board of Bluedoor Group. Previously she has served as the Board Chair and a board member of Dance Place as well as on the boards of InterAction and the Institute for Conflict Transformation.

J. Kevin Tugman

J. Kevin Tugman

Partner

Kevin is our odd Southern duck, a designer with an MBA, who has spent over two decades engaging people through creative strategy and design solutions. He has worked for Fortune 100 companies, startups, universities, healthcare institutions, financial services, aerospace, and the military. His broad background speaks to time spent in roles ranging from designer to account manager to strategist to Chief Creative Officer. In being a creative leader, Kevin enjoys pulling new ideas from fertile minds, mentoring, guiding teams to better solutions, pushing for more exuberant thoughts, and honing the importance of quality work. That’s what Kevin does well, he pushes beyond the normal with a passion for meaningful creativity and branding.

James Butler

James Butler

Partner

James is a senior healthcare professional specializing in operations management and program development. He has a B.S. in Industrial Engineering, a Master’s in Leadership, and a Lean Healthcare Certification. James is passionate about empowering individuals, teams, and organizations to be their best and create unparalleled value for their customers.

Donald Goodwin

Donald Goodwin

Partner

Donald has three decades of healthcare business development success providing management services, strategic insight, product propositions, and go-to-market strategies to employers and clients including Wyeth, Pfizer, Amgen, BMS, RediClinic, Revolution Health, Medscape, and WebMD. He has led/participated in transformative, technology-driven initiatives that have influenced the seamless system of patient care, electronic medical information, patient and provider education, and provider accreditation.

Emerson Huitt

Emerson Huitt

Partner

Emerson has 17 years of experience architecting and implementing cutting-edge technology solutions across the marketplace. His experience covers the spectrum of technical leadership from early-stage technology research and development in venture-backed start-ups to enterprise-wide projects in major corporations. Emerson has been instrumental in designing and building cutting-edge technology platforms that drive business value, efficiency, and best-in-class performance across the life science and healthcare sector. He has played key roles in long-term strategic visioning and focuses on technology roadmaps that allow rapid, iterative improvement and delivery of value while incorporating the flexibility to adapt to evolving needs and use cases. Emerson has spoken frequently on software design and architecture best practices and the role and impact of emerging technology in the healthcare sector. He advises numerous early-stage organizations on technical strategy.

Rosie Fitzgerrel

Rosie Fitzgerrel

Senior Designer

For over a decade, Rosie has been solving creative conundrums in the healthcare and nonprofit sectors. Currently based in Chattanooga, TN, she cut her creative teeth at The University of Cincinnati’s prestigious College of Design, Architecture, Art, and Planning. Specializing in branding and publication design, she’s had the pleasure of collaborating with a range of clients, from national healthcare systems to local social justice initiatives. Problem-solving is her passion and typography is her most treasured topic. Whether she is working with a startup that is discovering their voice or a mature organization that is in need of an evolution, Rosie crafts heroic solutions that connect, uplift, and inspire. She believes deeply in the transformative power of design and its ability to facilitate positive change.

Margaret D. Craig

Margaret D. Craig

Client Lead

Margaret Craig is a client lead with more than ten years of professional marketing experience. She’s a strategic partner for her clients and is a producer of award-winning, customized campaigns across digital, advertising, video and content spaces. With an eye for detail and a commitment to her clients, she is a creative problem-solver and consistently delivers polished work for global accounts. A native Tar Heel, she is a graduate of the University of North Carolina at Chapel Hill and holds a Bachelor of Arts in Journalism and Mass Communication with a focus in advertising. She currently lives in Decatur, GA with her husband and daughter.

Mari Smith

Mari Smith

Digital Content Strategist

How do you solve a problem like Mari(a)? Creativity, of course! With 10+ years of experience as a digital content strategist with several agencies, she’s had the opportunity to hone her skills in a variety of disciplines when it comes to online marketing. A graduate of the University of Tennessee in Knoxville, TN and the Rel Maples Institute for Culinary Arts, she’s passionate about creating — whether it be a social media marketing campaign or her new favorite sandwich! She is based in Chattanooga, TN with her two kiddos and her high-school-sweetheart-turned-husband. She’s thrilled to be part of the Bluedoor Group team!

Natalie Anastasia

Natalie Anastasia

Editor & Content Development Lead

With over a decade of professional writing experience, Natalie has created content that spans many industries and topics: healthcare, parenting, insurance, and digital marketing, to name a few. Her writing has appeared online at Giddy and NOOGAToday, as well as in print in Today’s Hotelier magazine. Natalie is a Chicago native but currently lives in Ringgold, GA with her husband and their three kids. In her free time, she enjoys binge-watching T.V. shows, reading (a LOT), and fighting for social justice.

Ryan Johnson

Ryan Johnson

Video Creator
Josh Malaguti

Josh Malaguti

Research Analyst

In addition to our Founders and Managing Partners, our team is comprised of more than 40 industry experts and recognized thought leaders operating at the intersection of healthcare, business, science, medicine, and technology. This enables us to construct high-powered expert teams around specific client needs to ensure the delivery of best-in-class strategies and solutions.

Our Associates & Advisors

Dr. Jack Lord
Dr. Jack LordThought leader
Former Chief Innovation Officer at Humana, Jack is a nationally recognized leader in healthcare innovations. He currently serves on the board of several digital health companies, including Dexcom.
Dr. Jameelah Melton
Dr. Jameelah MeltonClinical Innovator
Board-certified physician dedicated to improving outcomes through innovative digital health and healthcare delivery solutions. Jameelah is Associate Director, Medical Strategy at ODH and former Medical Director at TouchCare.
Dr. Ian Chuang
Dr. Ian ChuangHealthcare Informaticist
Chief Analytics Officer at Medecision and former Chief Medical Officer at Netsmart. Ian previously led the development of care management and clinical decision support systems at CIGNA.
Heather Altman
Heather AltmanAging, Caregiving & Public Health Advocate
Heather specializes in promoting community-based initiatives addressing service delivery, workforce development and policy related to aging services, with particular emphasis on improving care transitions and supporting aging-in-place and caregiver resources.
Tommy Bohrmann PhD
Tommy Bohrmann PhDAdvanced Analytics
Unlocking VALUE from health relevant data through advanced analytics
Glenn Pearson
Glenn PearsonHealthcare Leader
Principal and founder of Pearson Health Tech Insights, Glenn brings more than 30 years’ leadership experience in healthcare, helping hospitals determine the effectiveness of emerging technologies.
Dr. Myla Bui
Dr. Myla BuiConsumer Health Champion
Founder of Nature’s Trusts and Associate Professor of Marketing at Loyola Marymount University. Myla’s areas of expertise include consumer health and welfare issues and nutritional labeling.
Casey Enders
Casey EndersInsights Director
Casey has dedicated her career to advising leaders – including philanthropists and senior executives at Fortune 500 companies, family foundations, the United Nations, and global health partnerships – on how to strategically evolve their organizations and teams to ensure their operations and people are positioned for the greatest impact.
John Petitte
John PetitteDigital Innovation and Development
John helps companies solve difficult technology challenges and navigate ambiguity to make sound decisions. He is the CEO and cofounder of Amplifi Labs, a full-service product development and staff augmentation agency.
Dr. Robert Furberg
Dr. Robert FurbergDigital Health Specialist
Senior Clinical Informaticist and Research Technologist at RTI International, Robert is helping discover ways to improve healthcare delivery through the use of emerging technologies, including wearables and sensors.
Chris Peronto
Chris PerontoClinical Innovator
Chris is a strategist who executes. His specialty is leading the complete lifecycle of strategy development all the way through delivery.
Steve Pacicco
Steve PaciccoStrategic Advisor to Early Stage Businesses
Strategic Advisor to Early Stage Businesses
Dr. Thomas Spain
Dr. Thomas SpainClinical Innovator
Director of Practice Improvement and Transformation at MidSouth PTN and Clinical Advisor at Digital Reasoning, Thomas is a systems-minded primary care physician and clinical innovator.
Marc Saab
Marc SaabClinical Innovator
Talented and passionate business leader with 20 years’ experience in Medical Device, Digital Health and Consumer Wearable markets. Expertise in all aspects of medical device product development from conception R&D to launch and commercialization for international markets, including regulatory compliance and strategic business development.
Jill Duffy
Jill DuffyClinical Strategist
Jill Duffy has held strategic clinical leadership positions, most recently as the Director of Operations for the National Oncology Program at the Department of Veterans Affairs. Her focus over the past several years has been designing and implementing Precision Oncology programs across the nation.
Dr. Greg Moon
Dr. Greg MoonPhysician-entrepreneur
Greg’s experience spans medical care, technology, clinical product development, strategy, marketing, and regulatory affairs. He was former CMO at Medibio and Director of Clinical Affairs at Proteus Digital Health.
Tere Calcines
Tere CalcinesDigital Health Specialist
Former EVP and COO at Berg, Tere is an experienced strategic planner with more than 20 years running clinical operations for the Dermatology Department in a major US health system.
Casey Boutwell
Casey BoutwellTech Commercialization
Casey is CEO of Bionica Labs, a digital health hardware development company. He previously worked at NCSU managing IP strategy and technology licensing, and at the NSF ASSIST Center driving technology commercialization.
Bill Kleinfelter
Bill KleinfelterSenior Healthcare Executive
Senior healthcare executive with leadership positions at WebMD and HealthGrades. Bill is currently Executive Vice President of Corporate Development at Quest Analytics, Inc.
Patrick McGowan
Patrick McGowanDesign Thinker
Patrick is Founder and Principal of the Service Design Group and a pioneer of customer experience and service design, innovation, and management for several Fortune 100 companies.
Tony Plesner
Tony PlesnerChief Financial Officer
Tony is an experienced senior finance executive who has led management teams in large and small companies, public and private organizations around the world.
Sherri Austin
Sherri AustinDesign Thinker
Design thinking practitioner and healthcare strategist for organizations including Kaiser Permanente. Sherri is passionate about designing and implementing programs that improve the care experience for patients and job satisfaction for staff.
Robert Jameson
Robert JamesonReimbursement Specialist
Bob is a 30-year veteran consultant in reimbursement, CPT/HCPCS coding, and claims payment adjudication and auditing. He is an expert witness in Medical Billing, Payment and Pricing and founder of Medical Reimbursement Data Management (MRDM).
Ashley DuBray
Ashley DuBrayHealthcare Marketer
Ashley is a healthcare strategist with over a decade of experience ensuring profitability and operational effectiveness in US healthcare organizations. Her experience spans hospitals, ambulatory surgery centers, medical device companies, and surgical quality improvement organizations.
Meryem Bektas
Meryem BektasSenior Research Analyst
Meryem worked as a research scientist in the fields of cancer, skin disorders and autoimmune diseases at renowned institutions including the National Institutes of Health, Duke University, Georgetown University and University of North Carolina at Chapel Hill.

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