We are a RELATIONSHIP company. We believe that it’s the relationship people have with themselves, with others, and the world around them that ultimately impacts their health, wellbeing, and happiness. At Bluedoor we specialize in creating, forming, and nurturing relationships with like-minded people and organizations who share our vision and are passionate about making a difference.

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Lee Phillips

Lee Phillips

CEO + Co-founder

Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets. He has previously worked in senior management roles for global brands including Vodafone and Harrods, and has led creative agencies in Tokyo and London. For the last 12 years he has specialized in the health sector, leading branding and consumer product innovation projects for organizations including US healthcare giant Humana, global telehealth-care company Tunstall, and major US health systems. Lee is an expert in consumer engagement and behavior change marketing, and pioneered population health management strategies in the UK’s NHS. In addition to co-founding Bluedoor, he is a Co-founder and Fellow of The Institute of Healthcare Design Thinking. Lee holds a BA and MA in Oriental Studies from Cambridge University, UK.

Michael Levy

Michael Levy

Co-founder

Michael is a passionate healthcare executive turned digital health evangelist and entrepreneur. In addition to co-founding Bluedoor, Michael has served as Entrepreneur-in-Residence for the Center for Health Innovation at the University of North Carolina at Chapel Hill, where he has designed and developed their Digital Health Program in support of UNC’s Digital Transformation strategy. Prior to Bluedoor and UNC, Michael was Co-founder and COO of Digital Therapy, a cognitive computing platform powered by IBM Watson in the behavioral health space. His previous leadership roles include Vice Chair of Administration for the Department of Medicine at the University of Miami Health System, engineering a $15 million turnaround within his first year; and Director of Clinical Operations for UNC Health Care’s specialty ambulatory clinics where continued growth and expansion were achieved. Michael also held several leadership roles at UCLA Health within various clinical departments. He has a BSc in Neuroscience from Tulane University in New Orleans and an MBA from Elon University in North Carolina.

Casey Enders

Casey Enders

Insights Director

Casey has dedicated her career to advising leaders – including philanthropists and senior executives at Fortune 500 companies, family foundations, the United Nations, and global health partnerships – on how to strategically evolve their organizations and teams to ensure their operations and people are positioned for the greatest impact. Most recently, she led Unlocking Potential, a non-profit established in 2017 and dedicated to expanding access to high-quality professional development in the social sector. Casey previously served as the Chief of Staff to philanthropist and financier Raymond G. Chambers, the Policy Director on Carly Fiorina’s 2016 presidential campaign, and an independent consultant for mission-driven businesses. She started her career at McKinsey & Company after earning a BA with High Honors from the University of Virginia. She currently lives in Washington, DC, with her husband, daughter, and beagle.

J. Kevin Tugman

J. Kevin Tugman

Chief Creative

Kevin is our odd Southern duck, a designer with an MBA, who has spent over two decades engaging people through creative strategy and design solutions. He has worked for Fortune 100 companies, startups, universities, healthcare institutions, financial services, aerospace, and the military. His broad background speaks to time spent in roles ranging from designer to account manager to strategist to Chief Creative Officer. In being a creative leader, Kevin enjoys pulling new ideas from fertile minds, mentoring, guiding teams to better solutions, pushing for more exuberant thoughts, and honing the importance of quality work. That’s what Kevin does well, he pushes beyond the normal with a passion for meaningful creativity and branding.

Donald Goodwin

Donald Goodwin

Managing Partner, Business Development + Strategy

Donald has three decades of healthcare business development success providing management services, strategic insight, product propositions, and go-to-market strategies to employers and clients including Wyeth, Pfizer, Amgen, BMS, RediClinic, Revolution Health, Medscape, and WebMD. He has led/participated in transformative, technology-driven initiatives that have influenced the seamless system of patient care, electronic medical information, patient and provider education, and provider accreditation.

Emerson Huitt

Emerson Huitt

Managing Partner, Technology and Innovation

Emerson has 14 years of experience architecting and implementing cutting-edge technology solutions across the marketplace. His experience covers the spectrum of technical leadership from early-stage technology research and development in venture-backed start-ups to enterprise-wide projects in major corporations. Emerson has been instrumental in designing and building cutting-edge technology platforms that drive business value, efficiency, and best-in-class performance across the life science and healthcare sector. He has played key roles in long-term strategic visioning and focuses on technology roadmaps that allow rapid, iterative improvement and delivery of value while incorporating the flexibility to adapt to evolving needs and use cases. Emerson has spoken frequently on software design and architecture best practices and the role and impact of emerging technology in the healthcare sector. He advises numerous early-stage organizations on technical strategy.

Jill Duffy

Jill Duffy

Clinical Strategist

Jill Duffy has held strategic clinical leadership positions, most recently as the Director of Operations for the National Oncology Program at the Department of Veterans Affairs, the largest provider of healthcare in the US. Her primary focus over the past several years has been designing and implementing Precision Oncology programs across the nation to deliver cutting-edge technology and personalized oncology treatments to patients. She has experience in building enterprise-wide tele-oncology infrastructures to decrease health disparities and support access to highly specialized care for rural patients across the nation. 

 

Prior to her current role, Jill practiced outpatient and inpatient hematology/oncology in private practice and infectious disease at Duke University Hospital. Jill holds a consulting faculty position at the Duke University School of Medicine where she has taught hematology and oncology courses for the last decade.

 

Jill graduated from Worcester Polytechnic Institute in Worcester, MA with a B.S. in Biology and Biotechnology and obtained her Master’s in Health Sciences, Physician Assistant degree at Duke University School of Medicine. She is an MBA candidate at The Fuqua School of Business at Duke University.

Dorothy Keine

Dorothy Keine

Senior Content Strategist

Dorothy is a medical and scientific writer with previous experience at med comms agencies, pharma companies, medical start-ups, and academic research. She has authored numerous peer-reviewed publications.

Rosie Fitzgerrel

Rosie Fitzgerrel

Senior Designer

For over a decade, Rosie has been solving creative conundrums in the healthcare and nonprofit sectors. Currently based in Chattanooga, TN, she cut her creative teeth at The University of Cincinnati’s prestigious College of Design, Architecture, Art, and Planning. Specializing in branding and publication design, she’s had the pleasure of collaborating with a range of clients, from national healthcare systems to local social justice initiatives. Problem-solving is her passion and typography is her most treasured topic. Whether she is working with a startup that is discovering their voice or a mature organization that is in need of an evolution, Rosie crafts heroic solutions that connect, uplift, and inspire. She believes deeply in the transformative power of design and its ability to facilitate positive change.

In addition to our Founders and Managing Partners, our team is comprised of more than 40 industry experts and recognized thought leaders operating at the intersection of healthcare, business, science, medicine, and technology. This enables us to construct high-powered expert teams around specific client needs to ensure the delivery of best-in-class strategies and solutions.

Our Associates & Advisors

Jack Lord, MD
Jack Lord, MDThought leader
Former Chief Innovation Officer at Humana, Jack is a nationally recognized leader in healthcare innovations. He currently serves on the board of several digital health companies, including Dexcom.
Dr. Jameelah Melton
Dr. Jameelah MeltonClinical Innovator
Board-certified physician dedicated to improving outcomes through innovative digital health and healthcare delivery solutions. Jameelah is Associate Director, Medical Strategy at ODH and former Medical Director at TouchCare.
Dr. Ian Chuang
Dr. Ian ChuangHealthcare Informaticist
Chief Analytics Officer at Medecision and former Chief Medical Officer at Netsmart. Ian previously led the development of care management and clinical decision support systems at CIGNA.
Mallesh Murugesan
Mallesh MurugesanTechnologist
Founder and CEO of Abeyon, a human-centered software design firm specializing in the health sector. Mallesh has extensive experience in mobile health technologies and user experience design.
Glenn Pearson
Glenn PearsonHealthcare Leader
Principal and founder of Pearson Health Tech Insights, Glenn brings more than 30 years’ leadership experience in healthcare, helping hospitals determine the effectiveness of emerging technologies.
Dr. Myla Bui
Dr. Myla BuiConsumer Health Champion
Founder of Nature’s Trusts and Associate Professor of Marketing at Loyola Marymount University. Myla’s areas of expertise include consumer health and welfare issues and nutritional labeling.
Dr. Robert Furberg
Dr. Robert FurbergDigital Health Specialist
Senior Clinical Informaticist and Research Technologist at RTI International, Robert is helping discover ways to improve healthcare delivery through the use of emerging technologies, including wearables and sensors.
Dr. Thomas Spain
Dr. Thomas SpainClinical Innovator
Director of Practice Improvement and Transformation at MidSouth PTN and Clinical Advisor at Digital Reasoning, Thomas is a systems-minded primary care physician and clinical innovator.
Vikram Natarajan
Vikram NatarajanTechnologist
SVP of technology at Medfusion, Vikram is a health IT technologist with product leadership and operations expertise in consumer and digital health.
Dr. Greg Moon
Dr. Greg MoonPhysician-entrepreneur
Greg’s experience spans medical care, technology, clinical product development, strategy, marketing, and regulatory affairs. He was former CMO at Medibio and Director of Clinical Affairs at Proteus Digital Health.
Tere Calcines
Tere CalcinesDigital Health Specialist
Former EVP and COO at Berg, Tere is an experienced strategic planner with more than 20 years running clinical operations for the Dermatology Department in a major US health system.
Casey Boutwell
Casey BoutwellTech Commercialization
Casey is CEO of Bionica Labs, a digital health hardware development company. He previously worked at NCSU managing IP strategy and technology licensing, and at the NSF ASSIST Center driving technology commercialization.
Bill Kleinfelter
Bill KleinfelterSenior Healthcare Executive
Senior healthcare executive with leadership positions at WebMD and HealthGrades. Bill is currently Executive Vice President of Corporate Development at Quest Analytics, Inc.
Tania Malik
Tania MalikManaging Partner, Investor Relations
Tania is a successful entrepreneur and lawyer whose focus for the last 22 years has been in healthcare. She has built various businesses centered on connecting patients with physicians to increase access and improve outcomes including Vital Health Network which was implemented with Aetna, and Virtual Medical Group, a national network of board-certified physicians who treat patients via telemedicine.
Patrick McGowan
Patrick McGowanDesign Thinker
Patrick is Founder and Principal of the Service Design Group and a pioneer of customer experience and service design, innovation, and management for several Fortune 100 companies.
Tony Plesner
Tony PlesnerChief Financial Officer
Tony is an experienced senior finance executive who has led management teams in large and small companies, public and private organizations around the world.
Sherri Austin
Sherri AustinDesign Thinker
Design thinking practitioner and healthcare strategist for organizations including Kaiser Permanente. Sherri is passionate about designing and implementing programs that improve the care experience for patients and job satisfaction for staff.
Robert Jameson
Robert JamesonReimbursement Specialist
Bob is a 30-year veteran consultant in reimbursement, CPT/HCPCS coding, and claims payment adjudication and auditing. He is an expert witness in Medical Billing, Payment and Pricing and founder of Medical Reimbursement Data Management (MRDM).
Ashley DuBray
Ashley DuBrayHealthcare Marketer
Ashley is a healthcare strategist with over a decade of experience ensuring profitability and operational effectiveness in US healthcare organizations. Her experience spans hospitals, ambulatory surgery centers, medical device companies, and surgical quality improvement organizations.
Meryem Bektas
Meryem BektasSenior Research Analyst
Meryem worked as a research scientist in the fields of cancer, skin disorders and autoimmune diseases at renowned institutions including the National Institutes of Health, Duke University, Georgetown University and University of North Carolina at Chapel Hill.
Patrick McMullen
Patrick McMullenVP of Talent
Patrick has over 20 years’ experience within the talent management and placement industry.

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