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Who We Are2018-09-21T02:22:31+00:00

We are a RELATIONSHIP company. We believe that it’s the relationship people have with themselves, with others, and the world around them that ultimately impacts their health, wellbeing, and happiness. At Bluedoor we specialize in creating, forming, and nurturing relationships with like-minded people and organizations who share our vision and are passionate about making a difference.

Start collaborating with us.

Michael Levy

Michael Levy

Co-founder + CEO

Michael is a passionate healthcare executive turned digital health evangelist and entrepreneur. In addition to co-founding Bluedoor, Michael has served as Entrepreneur-in-Residence for the Center for Health Innovation at the University of North Carolina at Chapel Hill, where he has designed and developed their Digital Health Program in support of UNC’s Digital Transformation strategy. Prior to Bluedoor and UNC, Michael was Co-founder and COO of Digital Therapy, a cognitive computing platform powered by IBM Watson in the behavioral health space. His previous leadership roles include Vice Chair of Administration for the Department of Medicine at the University of Miami Health System, engineering a $15 million turnaround within his first year; and Director of Clinical Operations for UNC Health Care’s specialty ambulatory clinics where continued growth and expansion were achieved. Michael also held several leadership roles at UCLA Health within various clinical departments. He has a BSc in Neuroscience from Tulane University in New Orleans and an MBA from Elon University in North Carolina.

Lee Phillips

Lee Phillips

Co-founder + Chief Strategist

Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets. He has previously worked in senior management roles for global brands including Vodafone and Harrods, and has led creative agencies in Tokyo and London. For the last 12 years he has specialized in the health sector, leading branding and consumer product innovation projects for organizations including US healthcare giant Humana, global telehealth-care company Tunstall, and major US health systems. Lee is an expert in consumer engagement and behavior change marketing, and pioneered population health management strategies in the UK’s NHS. In addition to co-founding Bluedoor, he is a Co-founder and Fellow of The Institute of Healthcare Design Thinking. Lee holds a BA and MA in Oriental Studies from Cambridge University, UK.

Tania Malik

Tania Malik

Managing Partner, Investor Relations

Tania is a successful entrepreneur and lawyer whose focus for the last 22 years has been in healthcare. She has built various businesses centered on connecting patients with physicians to increase access and improve outcomes including Vital Health Network which was implemented with Aetna, and Virtual Medical Group, a national network of board certified physicians who treat patients via telemedicine. In 2007, she founded COPE Today, a telemental health company which was acquired by MindCare Solutions Group in 2013. Tania has served on non-profit boards holding the position of Chair and on for-profit boards including a company that was sold to Intuit for $91 million. She graduated from UNC Chapel Hill and Georgia State University School of Law and is a member of the bar in North Carolina and Georgia.

Emerson Huitt

Emerson Huitt

Managing Partner, Technology and Innovation

Emerson has 14 years of experience architecting and implementing cutting-edge technology solutions across the marketplace. His experience covers the spectrum of technical leadership from early-stage technology research and development in venture-backed start-ups to enterprise-wide projects in major corporations. Emerson has been instrumental in designing and building cutting-edge technology platforms that drive business value, efficiency, and best-in-class performance across the life science and healthcare sector. He has played key roles in long-term strategic visioning and focuses on technology roadmaps that allow rapid, iterative improvement and delivery of value while incorporating the flexibility to adapt to evolving needs and use cases. Emerson has spoken frequently on software design and architecture best practices and the role and impact of emerging technology in the healthcare sector. He advises numerous early-stage organizations on technical strategy.

Donald Goodwin

Donald Goodwin

Managing Partner, Business Development + Strategy

Donald has three decades of healthcare business development success providing management services, strategic insight, product propositions, and go-to-market strategies to employers and clients including Wyeth, Pfizer, Amgen, BMS, RediClinic, Revolution Health, Medscape, and WebMD. He has led/participated in transformative, technology-driven initiatives that have influenced the seamless system of patient care, electronic medical information, patient and provider education, and provider accreditation.

Keith Duprey

Keith Duprey

VP Marketing

Keith is passionate about marketing strategy. He sees opportunities where most see problems and is constantly advocating for customer experience while collecting valuable data along the way. His love of customers, brands, data and marketing began in college – receiving his degree in Marketing from SMU in Dallas, TX; Keith went on to work with higher education brands the University of South Carolina and Emory University’s Goizueta School of Business; cutting his teeth on database and loyalty marketing at Delta Air Lines; working to manage new product development, relationship marketing and innovation at Turner; growing share of Interface’s modular carpet business in key priority segments of corporate, education, healthcare, and multifamily; and now shifting his career to digital health products and services that will lead to empowering patients and providers with better data leading to better health outcomes.

Don Turner

Don Turner

Managing Partner, Healthcare Transformation

As the previous Global Head of Commercialization at IBM Watson Health, Don has 25 years of experience commercializing transformative and award-winning innovations on a global basis. His experience ranges from serving in leadership roles at fortune 50 multi-national technology companies, to serving as Chairman, CEO, and various C-level roles for early and growth-stage ventures. Don has played key roles in rapidly building several billion-dollar businesses, driving business expansion across 140+ countries, forming a broad range of strategic alliances and partnerships, and successfully managing numerous M&A transactions. He has led the development of go-to-market strategies to penetrate emerging markets and managed global sales and marketing organizations that produced geometric growth across established markets. Don is a frequent keynote speaker on healthcare transformation, precision medicine, and digital health, lectures at top universities on healthcare ​commercialization and entrepreneurship, and serves on numerous healthcare industry expert panels, boards, and steering committees.

Meryem Bektas

Meryem Bektas

Senior Research Analyst

Meryem grew up in Germany and received her PhD in Biochemistry from The University of Berlin with distinction (magna cum laude). She then worked as a research scientist in the fields of cancer, skin disorders and autoimmune diseases at renowned institutions including the National Institutes of Health, Duke University, Georgetown University and University of North Carolina at Chapel Hill. She has co-authored close to 30 publications in peer-reviewed journals. To pursue her wider interest in healthcare she attended UNC’s Kenan-Flagler Business School to receive her MBA with a concentration in Healthcare, Marketing and Operations Management. Meryem joined Bluedoor in 2017 as a Senior Research Analyst and leads market research and trends analysis across our portfolio of clients.

Tony Plesner

Tony Plesner

Chief Financial Officer

Tony is an experienced senior finance executive who has led management teams in large and small companies, public and private organizations, and has dealt successfully with both growth and turnaround/restructuring situations. He has held C-suite positions in multiple locations around the world, including Tokyo, Hong Kong, London, New York and Zurich. Prior to joining Bluedoor, Tony was CFO at AGT International, a pioneer in IOT and social data management, Big Data integration and advanced analytics. During his tenure, he was also CEO of 3iMind, a web intelligence company selling mission critical technology and methodology for exploring and understanding activity in the dark web. Prior to that, he served as CFO of IntraLinks Holdings, a NYSE publicly-traded company that provides online workspaces for secure document exchange, where he jointly led IntraLinks’ successful public offering in 2010. Tony had also led the restructuring and re-organization of 24/7 RealMedia, and oversaw substantial overnight growth as CFO at Reuters Japan as a result of market deregulation. Tony trained as a Chartered Accountant with Arthur Andersen in London.

Rod Greco

Rod Greco

Sales Director

Rod is a strategic thinker dedicated to developing effective strategies to drive growth. He is passionate about transforming disorganized organizations into organized and scalable growth engines. With over 12 years of experience working in large organizations and startups in Brazil and the US, Rod has held multiple roles ranging from engineering, marketing and sales to strategy. He discovered his passion at the intersection of startups, technology, and healthcare. In 2016, he left his job in a multi-billion dollar corporation to join a small app development agency, with the goal of increasing sales revenue (+86% revenue was achieved within 12 months). Rod is an entrepreneur and mentor, with expertise in growing businesses. Prior to joining Bluedoor, he co-founded Aquila Medical Innovation in 2017, a platform that uses machine learning algorithms to help radiologists be more productive and have a higher confidence in diagnosing. He is a big believer that through passion, persistency, and transparency one can overcome any barrier and achieve their goals. Rod holds a BS in Mechatronics Engineering and an MBA from Kenan-Flagler in Strategy and Entrepreneurship.

Brian Cooper

Brian Cooper

Chief of Staff

With a career spanning from academic medical centers to oversight of government programs, Brian Cooper is a seasoned leader of statewide initiatives with a particular emphasis on telehealth programs. Brian is an advocate for rural and underserved communities and he is passionate about the use of digital health to impact access to care, clinical pathways, wellness, and the human condition. His previous roles have involved program management, strategic planning, partnership development, grant funding, and execution of complex workplans. His work with the North Carolina Statewide Telepsychiatry Program and the North Carolina Flex Program has achieved national attention from the White House Rural Council, the National Governors Association (NGA), the Health Resources & Services Administration (HRSA), and the Association of State and Territorial Health Officials (ASTHO). Brian’s previous roles at UNC Health Care, Duke Health, Ciox Health, and the North Carolina Office of Rural Health have established him as a telehealth subject matter expert and thought leader. He regularly serves in an advisory role to organizations wishing to redesign healthcare delivery, including the Mid-Atlantic Telehealth Resource Center, the North Carolina Healthcare Information & Communications Alliance (NCHICA), and the North Carolina Rural Health Leadership Alliance.

In addition to our Founders and Managing Partners, our team is comprised of more than 40 industry experts and recognized thought leaders operating at the intersection of healthcare, business, science, medicine, and technology. This enables us to construct high-powered expert teams around specific client needs to ensure the delivery of best-in-class strategies and solutions.

Our Associates & Advisors

Jack Lord, MD
Jack Lord, MDThought leader
Former Chief Innovation Officer at Humana, Jack is a nationally recognized leader in healthcare innovations. He currently serves on the board of several digital health companies, including Dexcom.
Tere Calcines
Tere CalcinesDigital Health Specialist
Former EVP and COO at Berg, Tere is an experienced strategic planner with more than 20 years running clinical operations for the Dermatology Department in a major US health system.
Mallesh Murugesan
Mallesh MurugesanTechnologist
Founder and CEO of Abeyon, a human-centered software design firm specializing in the health sector. Mallesh has extensive experience in mobile health technologies and user experience design.
Dr. Ian Chuang
Dr. Ian ChuangHealthcare Informaticist
Chief Analytics Officer at Medecision and former Chief Medical Officer at Netsmart. Ian previously led the development of care management and clinical decision support systems at CIGNA.
Glenn Pearson
Glenn PearsonHealthcare Leader
Principal and founder of Pearson Health Tech Insights, Glenn brings more than 30 years’ leadership experience in healthcare, helping hospitals determine the effectiveness of emerging technologies.
Dr. Myla Bui
Dr. Myla BuiConsumer Health Champion
Founder of Nature’s Trusts and Associate Professor of Marketing at Loyola Marymount University. Myla’s areas of expertise include consumer health and welfare issues and nutritional labeling.
Dr. Robert Furberg
Dr. Robert FurbergDigital Health Specialist
Senior Clinical Informaticist and Research Technologist at RTI International, Robert is helping discover ways to improve healthcare delivery through the use of emerging technologies, including wearables and sensors.
Dr. Thomas Spain
Dr. Thomas SpainClinical Innovator
Director of Practice Improvement and Transformation at MidSouth PTN and Clinical Advisor at Digital Reasoning, Thomas is a systems-minded primary care physician and clinical innovator.
Vikram Natarajan
Vikram NatarajanTechnologist
SVP of technology at Medfusion, Vikram is a health IT technologist with product leadership and operations expertise in consumer and digital health.
Dr. Greg Moon
Dr. Greg MoonPhysician-entrepreneur
Greg’s experience spans medical care, technology, clinical product development, strategy, marketing, and regulatory affairs. He was former CMO at Medibio and Director of Clinical Affairs at Proteus Digital Health.
Dr. Jameelah Melton
Dr. Jameelah MeltonClinical Innovator
Board-certified physician dedicated to improving outcomes through innovative digital health and healthcare delivery solutions. Jameelah is Associate Director, Medical Strategy at ODH and former Medical Director at TouchCare.
Casey Boutwell
Casey BoutwellTech Commercialization
Casey is CEO of Bionica Labs, a digital health hardware development company. He previously worked at NCSU managing IP strategy and technology licensing, and at the NSF ASSIST Center driving technology commercialization.
Bill Kleinfelter
Bill KleinfelterSenior Healthcare Executive
Senior healthcare executive with leadership positions at WebMD and HealthGrades. Bill is currently COO of Triple i, a MediMedia company and innovative pharmaceutical marketing provider.
Patrick McGowan
Patrick McGowanDesign Thinker
Patrick is Founder and Principal of the Service Design Group and a pioneer of customer experience and service design, innovation, and management for several Fortune 100 companies.

Bluedoor Collaborative Partners